Number one for number two

Good news for the growing segment of the Second Life community who've scripted hacks to enable their avatars to defecate. A little bird tells me that the folks over at Linden Lab are nearing the beta stage on a useful little widget that measures mercury levels in virtual poop.

My humble marketing advice: Narrowcast this sucker with a 43Things campaign aimed at the health conscious-shit fetishist longtail.